Video production has become more important than ever for businesses. That’s because video content is being consumed more than any other medium. In fact, video is responsible for a staggering 82% of global internet traffic.
Video production is basically the entire process of creating a video. Whether it’s a short film, a full-length movie, business marketing video, television commercial, music video, or other type of film, the process may vary a little with the specifics, but the overall process is basically the same. The basic process can be broken down into three subcategories: Pre-production, Production, Post-production.
In today’s experience economy, video is everything, everywhere, all at once. Who among us hasn’t streamed a TV show on Netflix while scrolling through our feed on TikTok during the commercial break for a YouTube video on our computer?
Video is compelling — and it’s also shareable, a key plus in our digital era. With every site competing for attention, even legacy media companies have discovered that video is an important way to break out of the pack.
Our goal is to offer video production as a service. This allows companies and individuals that do not have any filmmaking experience to create marketing videos or other business-related videos to enhance their company image, and showcase their products and services.